BW Makes Stocking Stuffing Easier this Holiday
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SEPTEMBER 14th DECLARED "MICHAEL WALTRIP DAY" IN QUINCY, MASSACHUSETTS
NASCAR Driver Serves as Celebrity Chef at Best Western Adams Inn Clambake, Raising $10,000 for Charity
NASCAR driver and two-time Daytona 500 winner Michael Waltrip raced into Quincy, Massachusetts, on Thursday in his Best Western #99 Busch Series Street Car to celebrate "Michael Waltrip Day." On behalf of Mayor William J. Phelan, City Councilman Kevin Coughlin and City Planner Dennis Harrington presented Waltrip with a seal of the city during a fundraiser held at the Best Western Adams Inn, located in this historic Boston suburb.
The VIP event, attended by approximately 120 leaders from the Quincy business community, raised $10,000 to be shared with Waltrip's charity of choice, The Fisher Center for Alzheimer's Research Foundation, and Father Bill's Women's Shelter, selected by the Mayor.
"It’s not everyday a NASCAR driver receives such an honor, and I thank Mayor Phelan for inviting me to be a part of this wonderful, caring community," said Waltrip. "Most importantly, I’m proud to have teamed with both the city of Quincy and my sponsor, Best Western, for tonight's charity event. The Fisher Center for Alzheimer's Research Foundation is an organization which is close to my heart, and I appreciate the generosity and support expressed this evening."
Held on the eve of this weekend's NASCAR NEXTEL Cup Race at nearby New Hampshire International Speedway, the New England-style gala featured a signature clambake with Waltrip as celebrity chef. Upon arrival, the NASCAR legend served up traditional fare to guests, including lobsters, steamers, corn on the cob and chowder.
"We are thrilled to welcome two-time Daytona 500 winner Michael Waltrip to our great and historic city," said Mayor Phelan. "I want to thank Michael and Best Western for hosting this great event, raising funds to help Alzheimer's research and help homeless women. We all wish Michael the best of luck up in New Hampshire this weekend."
The festivities continue this weekend for the general public at the Best Western Adams Inn, located at 29 Hancock Street in Quincy. NASCAR fans can have their picture taken with both the Best Western #99 Street Car and Show Car on Saturday, Sept. 16 and Sunday, Sept. 17 from 11 a.m. until 4 p.m. Special prizes will also be given away, including Waltrip-autographed Best Western Pit Crew Shirts, and limited edition Best Western #99 Die-Cast Cars, among other collectibles.
For more information on the evening's charities, please visit www.alzinfo.org, www.waltripchallenge.com, and www.fatherbillsplace.org.
About Best Western International
Best Western International, The Official Hotel of NASCAR® and an associate sponsor of Michael Waltrip, is celebrating its 60th Anniversary as a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. Growing from a string of roadside motels starting in 1946 Long Beach, Calif., to THE WORLD'S LARGEST HOTEL CHAIN® with 4,200 hotels in 80 countries, Best Western is one of the industry’s most endearing iconic brands.
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ROLLING MEADOWS, IL (March 20, 2007) Best Western International President and CEO David Kong (right), and Anthony Klok, owner of the Best Western Hawthorne Terrace Hotel in Chicago (left), visit with Maryellen Klang (center), service delivery leader for American Express Global Travel Services, as part of THE WORLD'S LARGEST HOTEL CHAIN®'s seventh annual "World's Largest Thank You" event. The weeklong campaign, involving more than 11,000 sales calls in approximately 30 countries, provides Best Western with the unique opportunity to express its appreciation to travel agents and other important clients for their business, while highlighting the company's brand initiatives and programs.
Best Western hotel owners, general managers and sales directors, as well as corporate executives and sales teams, are currently fanning out across five continents to make in-person visits to more than 100,000 travel agent partners, corporate clients, tour operators and other key accounts.
Photo credit: Andrew Campbell
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BEST WESTERN INTERNATIONAL ELECTS NEW BOARD OFFICERS
Appoints Second Chairwoman in Brand’s History
PHOENIX (Nov. 25, 2008) – Best Western International’s Board of Directors named Bonnie McPeake its chairwoman, effective for a one-year term starting today. McPeake is the second woman in the brand’s history to serve in the role. She replaces David Francis, who remains on the Board after serving as chairman since early 2008.
McPeake has been affiliated with the Best Western brand for nearly 25 years and has served as a Board member since 2005. She and her husband, Sam, own and operate the Best Western Pinehurst Inn in Southern Pines, N.C.
The seven-member Board of Directors elected P.G. West as its vice chairman. Since 1980, he and his wife, Linda, have owned and operated the award-winning Best Western Turquoise Inn and Suites in Cortez, Colo.
Rounding out the new Board leadership is Beth Campbell, secretary/treasurer. Campbell, a hotelier and business leader from Penticton, British Columbia, was elected to a three-year term starting this month. She owns and operates the Best Western Inn at Penticton, a three-diamond resort property in Penticton, B.C.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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Best Western Wins Best Mid-Range Hotel Brand in Asia
Readers of all four TTG publications unanimously vote Best Western as the Best Mid-Range Hotel Brand
PHOENIX (October 29, 2008) Best Western International has been awarded the Best Mid-Range Hotel Brand award from Asia’s top travel trade newsletter, TTG Asia, for the second consecutive year.
The awards recognize outstanding performances in the travel industry and are widely accepted as a benchmark for high standards. The awards are significant because they are determined by votes cast by trade professionals in the magazine’s annual poll and by readers of TTG Asia, TTG China, TTGmice and TTG-BTmice China, all prominent travel trade publications.
“We are thrilled that our outstanding properties in Asia are once again being recognized with this prestigious award,” said David Kong, Best Western International president and CEO. “As we continue to expand our presence in Asia, we look forward to providing more customers with exceptional value and service.”
“This award is particularly significant as Best Western was selected by our industry peers,” said Glenn de Souza, Best Western International’s vice president of international operations in Asia. “Winning the Best Mid-Range Hotel Brand award for two consecutive years makes a statement that we are truly the leader in this hotel segment in Asia.”
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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BEST WESTERN MAKES STOCKING STUFFING EASIER THIS HOLIDAY SEASON
PHOENIX (November 3, 2008) – Best Western is making stuffing stockings easier this year by offering a free bonus gift card with the purchase of a Best Western Travel Card®.
Now through December 31, Gold Crown Club® International (GCCI) members who purchase a $100 Best Western Travel Card online will receive a free $10 Best Western travel gift card or a gift card from one of several retailers. Individuals can choose bonus cards from Walmart, Home Depot, and gas cards from Shell (U.S) or Petro (Canada).
“With the holiday season upon us, we’re all looking for ways to make gift buying easier,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “Best Western’s bonus gift card offer is a convenient way for consumers to get two gifts in one.”
This offer is only available to Best Western Rewards members who reside in the U.S. and Canada at http://Travelcard.bestwestern.com/Holiday. Consumers who are not members of Best Western’s Rewards program can join the free rewards program quickly and easily on the promotion Web page.
The Best Western Travel Card can be used to pay for accommodations and related incidentals at 4,000 Best Western hotels in 80 countries and territories worldwide. The card is offered at Best Western member hotels, online at www.travelcard.bestwestern.com or by calling Best Western Travel Card Customer Care at 1-877-CARD-2TVL (227-3288) in the United States, Canada, Mexico and the Caribbean. Available in U.S. dollars, Canadian dollars, euros and six other currencies, the card can be purchased in denominations between $25 and $1,000 U.S./euro.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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Sudhir Sinha Appointed as Head of Best Western India
Best Western on expansion and consolidation mode
BANGALORE (Oct. 15, 2008) - Hotel industry veteran Sudhir Sinha has joined leading hotel chain Best Western India as President and Chief Operating Officer. The appointment is an integral part of the chain’s expansion plans in India.
Mr. Sinha brings a wealth of experience of spanning over 22 years in the hospitality and service industry. Prior to this, Mr. Sinha was Vice-President of Development and Franchise Services at Choice Hotels for seven years. Mr. Sinha achieved a record franchise development feat by adding twenty new hotels to the Choice Hotels’ in 24 months. Mr. Sinha has also handled diversified business operations at several companies including International Travel House (an ITC Group company), CLG Hotels & Resorts, South Asian Hotels & Resorts, and Abercrombie & Kent India.
Best Western India, a part of the world’s largest hotel chain Best Western International (BWI) is on an impressive expansion spree and has grown from a portfolio of six hotels, to 20 hotels. Of these, seven are fully operational while the rest are fast nearing completion. The Best Western India footprint now includes BW Capitol Hotel, located in the heart of Bangalore, extending its presence in the fast growing city.
By the end of the year, BW Marickar Hotels & Suites, Nedumbassery in Cochin will be operational after renovation, while new properties in Neral and Ratnagiri will follow soon thereafter. 2009 is expected to be an important year for the Best Western brand, as a Signet Hotels 4-star, 100 room property in Navi Mumbai will be launched towards the latter half of the year. 2009 will also see the opening of another Signet Hotels property in Electronic City, Bangalore.
Welcoming Mr. Sinha to the Best Western fold, David Kong, President and CEO of Best Western International said, “India is a very important development market for Best Western International. Mr. Sinha is a key addition to the talented team of Best Western India and will help make Best Western the preferred hotel brand in India." Dr. Prabhu Goel, Co-Chairman and CEO of Best Western India, said, “These are exciting times for Best Western in India. We are well positioned to leverage the anticipated long-term growth in the industry, and we are glad to have Sudhir with us in this period. With his experience and in-depth understanding across the hospitality industry, we are certain that he will further drive the expansion of our brand and help us realize our aggressive growth plans for India.”
Speaking on his appointment Mr. Sinha said, “I am excited to be part of a professionally managed and fast growing international chain like Best Western. I am looking forward to utilizing my experience to strengthening the Best Western brand besides strengthening our already established partnerships in India.”
In 2007 Best Western International, Inc. entered the Indian market through master licensee Cabana Hotel Management Pvt. Ltd. The collaboration will add more than 100 hotels and 10,000 rooms to the burgeoning Indian hospitality market over the next decade. Cabana Hotels is planning a major investment of more than $1.2 billion in Best Western-branded hotels, including the building or converting hotels at 3, 4, and 5-star levels in markets including Mumbai, Delhi, Bangalore, Bhubaneshwar, Ooty, Rameshwaram, Hyderabad, Kanyakumari.
ABOUT BEST WESTERN INDIA
Best Western India is part of THE WORLD'S LARGEST HOTEL CHAIN®. Best Western India is expanding from 7 properties now to 12 properties by Q2, 2009. With an active pipeline in place, the expected footprint is 20 properties by 2009 year-end, and 100 hotels in the next decade. For more information or to make a reservation at a Best Western India property, please visit www.bestwesternindia.com.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate
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BEST WESTERN INTERNATIONAL LAUNCHES MOBILE WEB SITE WITH USABLENET
New Service Will Enable Best Western To Better Serve Customers On-The-Go
PHOENIX (November 5, 2008) – Best Western International today launched Best Western Mobile, powered by Usablenet, which enables its customers to access all of the features of the Best Western Web site from any web-enabled mobile device. Users simply type www.bestwestern.com into the phone’s mobile Web browser to access the site.
This new mobile site will extend the full functionality of the Best Western site to its customers, enabling them to reserve a room, check the status of a reservation, get directions and more.
”We are excited to provide our customers with the Best Western Mobile service,” said Karmela Gaffney, Best Western International’s managing director of advertising and e-commerce. “This will allow them ease of booking both at home and on the road.”
Usablenet Mobile is a fully managed service that leverages the features and functionality of a company’s existing Web site and extends it to all mobile devices worldwide in less than six weeks, requiring no client IT or Web design resources.
“Best Western’s mobile offering lets its customers take advantage of the full Web site functionality from any Web-enabled mobile device,” said Nick Taylor, president of Usablenet. “This is a huge benefit to Best Western customers who can now take care of their hotel needs simply and easily on their phone, no matter where they are.”
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
About Usablenet
Usablenet’s unique mobile Web platform provides leading brands with a new channel to extend marketing, commerce and client service efforts to their customers. It offers companies a fully managed service called Usablenet Mobile that translates all existing Web site functionality to a full-featured mobile interface. The solution requires no IT or Web resources on the client side, works on all Web-enabled mobile devices worldwide and can be implemented in six weeks. Usablenet customers include American Airlines, Amtrak, Limited Brands, Marriott Hotels, Nissan and Pfizer. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Italy. For more information, visit www.usablenet.com
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BEST WESTERN INTERNATIONAL REWARDS TRAVELERS WITH MORE POINTS DURING THE HOLIDAYS
First-Ever Best Western Holiday Promotion Gives Best Western Rewards/Gold Crown Club Members Double Points or Miles
PHOENIX (Nov. 12, 2008) – Best Western International, The World’s Largest Hotel Chain®, is rewarding travelers at a time when it matters most – during the peak holiday travel season.
From November 22 – December 31, members of Best Western’s Gold Crown Club International – soon to be re-named Best Western RewardsSM – earn double points or miles when they book online and stay one or more nights during the promotional period.
The promotion is Best Western’s first-ever national Rewards program promotion to be offered during the holiday season.
“Best Western knows this is a tough economic time for travelers, and we want to help them find value during this holiday season,” said Dorothy Dowling, Best Western senior vice president of marketing and sales. “This is an exciting opportunity for Best Western Rewards members to double their points and earn great redemption items – such as gas cards and free room nights – even faster.”
To be eligible, guests must register for the promotion, reside in North America, South America, China or Asia and be members of Gold Crown Club International. Individuals who are not already members may join the program prior to or during their first stay. Membership is free. To join Gold Crown Club/Best Western RewardsSM, visit www.goldcrownclub.com.
Celebrating its 20th anniversary, Best Western’s Gold Crown Club International program, soon to be re-launched as Best Western Rewards, is one of the industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Program members can book their award nights and purchase travel at www.bestwestern.com.
For more information on the promotion, visit www.bestwestern.com/holiday or call 1-800-WESTERN.
Double points or miles offer is valid for Gold Crown Club® International (GCCI) members residing in the North America, South America, China and Asia that complete a qualified stay between 11/22/08 and 12/31/08. For a complete list of countries included in this promotion, visit www.bestwestern.com/holiday. Registration and GCCI enrollment/membership required prior to first qualified stay. A qualified stay night is defined as one or more nights at a Best Western® hotel regardless of frequency of check-ins/check-outs at a GCCI qualifying rate (eligible for GCCI points/miles). Other restrictions may apply. Offer not valid with any other promotion or discount. Promotion subject to cancellation or change without notice. Please allow 2 to 3 weeks for posting of bonus points/miles. GCCI is owned and operated by BW GCCI, Inc., a wholly owned subsidiary of Best Western International, Inc. All GCCI program rules apply. See www.goldcrownclub.com for additional terms. Each Best Western® hotel is independently owned and operated. Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2008 Best Western International, Inc. All rights reserved.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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New Best Western Australia Website Halves Booking Time
Best Western Australia is excited to launch its new look website - www.bestwestern.com.au which is easier, faster and offers more features to both consumers and individual hotels.
"The Internet is the largest and fastest growing distribution channel for our market. In May 2006 our online bookings showed a 41 percent growth compared to 2005," says General Manager Marketing, Kimi Anderson. "As part of a new online strategy for this year our website was re-designed and users can now more easily navigate around the site and quickly make bookings with 50 percent less clicks required than before."
"We've also included a new photo gallery and revamped the 'online guided tour,' as visual factors are important to consumers when selecting accommodation on the web."
Each of Best Western's 220 hotels across Australia have their own individual property website within the main site and the new website gives each hotel greater flexibility to expand their information and images and receive better reporting on the performance of their 'microsite.'
Kimi added "We’ve also retained the features that have proven to be popular with consumers in the past such as Hot Deals, the Discovery Series and the Great Australian Drives, and consumers are now able to book complete packages, such as a wine or golf package on our website."
Also coming soon are online street level maps that will pinpoint the exact location of Best Western hotels to consumers, providing them with specific diving directions and even regional weather information.
The new look is inline with new Best Western global website designs to ensure the World's Largest Hotel Chain maintains a strong and consistent brand presence online, just as it does elsewhere.
The new website is just the first stage of a new online marketing strategy for Best Western Australia which also included the appointment of Clear Blue Day as their online agency. Commenting on the new website Clear Blue Day said "This demonstrates Best Western's commitment to using the web as an extremely targeted communications tool. Our aim now is to further increase dialogue with Best Western customers by bringing the benefits of staying at a Best Western hotel to them in a more targeted, content specific way."
About Best Western Australia:
Best Western Australia offers over 220 hotels, motels, resorts & apartments throughout Australia and is an affiliate of Best Western International, the World's Largest Hotel Chain with more than 4000 properties in 80 countries and territories.
About Clear Blue Day:
Clear Blue Day is an interactive agency specializing in producing communication strategies and solutions for the digital space. We boast a complete offering that includes marketing, creative and technology services, all under the one roof. Day in and day out, we do this for small and large brands alike. Our goal is to extend our clients' brands online, while ensuring the best possible user experience.
At the core of our interactive development is an abundance of industry experience and passion which we draw on to make sure the solutions we create and execute are brilliant. Fresh ideas without fear – that's our motto!
Our clients include Macquarie Bank, Pioneer Electronics, Sunbeam, Diageo and Unilever. In 2006 Clear Blue Day has won the AIMIA award for Best Sport Website, as well as being a finalist in three other categories.
Media contact:
Tanya Wilkins
Communications Manager
Best Western Australia
Ph: +61 2 8913 3346
Fax: +61 2 9955 9555
twilkins@bestwesternaustralia.com.au
www.bestwestern.com.au
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Best Western Helps You Keep the Kids Entertained These Winter Holidays
Best Western Australia's Kids Packs have proved popular with their little guests for over four years now. To keep the Packs fresh and current, they have just been re-launched for the winter school holidays.
"Keeping children amused is a challenge for parents when on the family holiday. Bored kids equal frazzled parents and no one gets the rest and relaxation a holiday should provide," believes Kimi Anderson, General Manager - Marketing, Best Western Australia. "At Best Western we offer more than just a comfortable bed for the night, we aim to ensure our guests receive the experience they were after. For families, this means finding ways to keep the kids busy and having fun, so mum and dad can have a real holiday."
With a new look and a new name, "Kids On the Move," should be even more sought after, especially to keep kids entertained in the car or while waiting for their meal in the restaurant.
Available at participating Best Western properties, the packs now include activity sheets, coloured pencils, rulers, an Uncle Toby's muesli bar, K-Zone Magazine and family friendly discount offers from Sydney Tower, Sydney Aquarium, AMF Bowling Centers, Dominos Pizza, Holidays with Kids Magazine and the Australian Reptile Park.
"These Kids Packs are a sure way to win every child's heart. At Best Western Wesley Lodge, we offer these packs to all children at check-in. The kids love them and the parents appreciate that," says Saurabh Kumar, Best Western Wesley Lodge, Westmead, NSW.
Best Western Wesley Lodge – Kids Wildlife Discovery Package
To celebrate the release of the new Kids Packs, Best Western Wesley Lodge is offering a special wildlife discovery package. Two adults and two children (under 15 years) can enjoy the true Australiana wildlife experience with free entry to the Featherdale Wildlife Park, a night's accommodation at Best Western Wesley Lodge (Friday, Saturday or Sunday), continental breakfast, free Kids Packs for all children, free video game access, free parking and a noon check-out, all for just $205. Valid until 31 December 2006, subject to availability. To book, visit http://wesleylodge.bestwestern.com.au or call 131 779 and request this package.
Best Western Australia offers over 220 hotels, motels, resorts & apartments throughout Australia and is an affiliate of Best Western International, the World's Largest Hotel Chain with more than 4,100 properties in 80 countries and territories.
Media contact:
Tanya Wilkins
Communications Manager
Best Western Australia
Ph: +61 2 8913 3346
Fax: +61 2 9955 9555
twilkins@bestwesternaustralia.com.au
www.bestwestern.com.au
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BEST WESTERN INTRODUCES ITS LATEST HOTEL
IN KOCHI, JAPAN
Best Western International expands its presence in Asia with a new property in Kochi on the beautiful tropical Island of Shikoku, the smallest, yet, best-preserved island in Japan.
Best Western Kochi, a newly built 172-room hotel, is ideally located right in the very city center of Kochi, home to Japan's most famous feudal castles and scenic historical attractions. Within walking distance to popular shopping streets and the famous Sunday Market Daimaru, the hotel provides superior amenities, first-class international services, and modern facilities such as free in-room high speed wireless Internet access and a business center with latest equipment. The hotel's state-of-art design French restaurant "Les Palmiers" entices local and international crowds to savor its many signature dishes in a jazzy ambiance.
The naturally rich and beautiful town of Kochi, Shikoku's cultural and commercial center, boasts its irresistible unique Japanese-style country charm. The city is bordered by lush green mountains to the north, and blessed by the abundance of the Pacific Ocean to the south. Kochi allows visitors to indulge themselves in a relaxing dip in a hot spring, stunning hiking in the fresh air, the world-class surfing along a ruggedly beautiful coastline, and enjoy themselves with one of Japan's freshest and most delicious seafood at the end of the day.
Best Western International is celebrating its 60th Anniversary as a membership association of independently owned and operated hotels that provide marketing, reservations and operational support to its members. Growing from an informal referral system among hotel members in 1946, Best Western International now becomes THE WORLD'S LARGEST HOTEL CHAIN® with more than 4,200 hotels in 80 countries worldwide and is one of the industry's most endearing iconic brands. For more information, please visit www.bestwestern.com
Media contact:
Kanapa Pitakpong
Public Relations Coordinator
Best Western International (Thailand)
Phone: +662 654 1400
Fax: +662 654 1414
kanapa@bestwestern.co.th
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BEST WESTERN BRINGS ITS POPULAR TRAVEL CARD TO NUMBER OF ADDITIONAL RETAIL OUTLETS THIS FALL
Wal-Mart, The Kroger Co. and Shoppers Drug Mart to Offer Hotel Gift Card Just in Time for Holiday Shopping Season
Best Western International announced today that it will soon be introducing its popular gift card at several additional North American retail outlets, providing consumers with a convenient and smart option for the upcoming holiday season.
Through an agreement with InComm, a leading technology provider and distributor of prepaid products, the Best Western Travel Card will be sold in the U.S. by discount giant Wal-Mart and The Kroger Co. – launching initially at Ralphs, Food 4 Less and Fry’s locations in California and Arizona beginning this week. In addition, the card also will be made available at Shoppers Drug Mart stores across Canada starting in mid-November. Together, the three North American retailers will offer the $50 card in more than 4,500 locations. They join U.S.-based Walgreens drug stores, who first offered the card in November 2005.
"Partnering with such powerful merchants as these, we are able to greatly expand the consumer reach for our travel card program, whose market is now approaching a critical time of year," said Dorothy Dowling, Best Western senior vice president of marketing. "With the holiday season just around the corner, the gift card industry is poised for yet another record-setting performance. We are thrilled to provide shoppers with the convenience and flexibility of the Best Western Travel Card, a gift that anyone will enjoy."
The Best Western Travel Card is used by guests to pay for both accommodations and related incidentals, such as room service and phone charges*, at more than 4,200 Best Western hotels worldwide. Available for purchase in U.S. dollars, Canadian dollars and euros, as well as a variety of other currencies, the card is offered in any denomination between $25 and $1,000 U.S./euro (or equivalent in other currencies).
Consumers are expected to spend about $80 billion on gift cards in 2006, up from $66 billion in 2005, according to a study by The Tower Group. Surveys also show that about three quarters of U.S. consumers purchase or receive a gift card each year, and gift recipients report gifts cards among the most desired gift items every year. The average dollar amount spent on all gift cards remained well above $200 among those who purchased gift cards, according to Packaged Facts.
Best Western will continue to develop its retail travel card business, with additional merchants to be announced in 2007.
Since its debut in December 2002, more than 540,000 Best Western Travel Cards have entered the worldwide marketplace, generating nearly $36.7 million in sales. Until last fall, the card had been available only through corporate incentive programs, at Best Western member hotels, online at www.travelcard.bestwestern.com or by calling Best Western Travel Card Customer Service at 1-877-CARD-2TVL (227-3288) in the U.S., Canada, Mexico and the Caribbean.
About Best Western International
Best Western International is celebrating its 60th Anniversary as a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. Growing from a string of roadside motels starting in 1946 Long Beach, Calif., to THE WORLD'S LARGEST HOTEL CHAIN® with more than 4,200 hotels in 80 countries, Best Western is one of the industry’s most endearing iconic brands. For more information, please visit www.bestwestern.com.
About InComm
InComm is an innovator in prepaid products and point-of-sale technology specializing in retail prepaid services, subscriber services and payment solutions that are changing the way consumers purchase. InComm provides the most robust product portfolio in the industry including wireless airtime, financial debit cards, gift cards, music downloads, ring tones, games, long-distance cards, online games, broadband, digital television as well as bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technology has made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit www.incomm.com or call 1-800-352-3084. InComm is headquartered in Atlanta with offices in Canada, Colorado, Texas, Florida, New Jersey, Puerto Rico and the United Kingdom.
*Any eligible service managed or operated by a Best Western hotel.
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BEST WESTERN INTERNATIONAL ANNOUNCES YEAR-END RESULTS
263 Hotels Added to System Worldwide
THE WORLD'S LARGEST HOTEL CHAIN® finished the fiscal year with 4,164 hotels in 80 countries and territories, including 2,395 hotels in the United States, Canada and the Caribbean, and 1,769 hotels internationally.
"The Best Western brand continues to attract excellent hotels through both conversions and new construction, while maintaining its current membership base renewal rate of 99 percent for the 11th consecutive year," said David Kong, president and CEO for Best Western International.
In North America, 133 hotels were added; 2006 key additions included the 120-room Best Western Kendall Hotel and Suites in Kendall, Fla. near Miami; the 120-room Best Western Posada Royale Hotel and Suites in Simi Valley, Calif.; the 52-room Best Western Bainbridge Island Suites in Bainbridge Island, Wash. near Seattle and the 95-room Best Western North Edmonton Inn and Suites in Edmonton, Alberta, Canada.
"Best Western's strategic global expansion efforts are yielding solid results," said Kong. "The company currently has 20 properties in China and another 10 hotels are in the pipeline for 2007. Through a new Master Licensing Agreement in India, Best Western also expects to bring 10 to 12 new hotels per year into the system over the next five years."
In 2006, growth in China increased by 50 percent. This included the addition of the 196-room Best Western Fuzhou Fortune Hotel in Fuzhou, which opened in October. In other regions of Asia, the brand added the 556-room Best Western Premier Seri Pacific Hotel Kuala in Malaysia and the 172-room Best Western Kochi in Japan.
In Europe, Best Western added eight hotels in Germany -- including the 178-room Best Western Premier Hotel Regent in Cologne -- nine hotels in Italy and 10 hotels in Sweden. The brand added 16 hotels in France including the new, four-star, 49-room Best Western Amiral Hotel in Paris. Other additions included the 61-room Best Western Magherabuoy House Hotel in Ireland; the 51-room Best Western Premier Kaiserhof in Kitzbuehel, Austria and the 48-room Best Western Premier Montenegro, the only international hotel in the country, located in the city's newly developed business center. Best Western added 16 hotels in Great Britain, including the 147-room Best Western Stoke-on-Trent Moat House in Stoke-On-Trent; and the 34-room Best Western Kenwick Park Hotel, set on a 320-acre estate and surrounded by a golf course and nine lakes.
Best Western also experienced growth in other regions of the world, with 11 new hotels in Australia, nine hotels in South America and eight hotels in Mexico. The brand also plans to open its first hotel in Curacao, the largest island in the Netherland Antilles.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200 independently owned and operated member hotels in 80 countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. For more information or to make a reservation, please visit www.bestwestern.com.
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BEST WESTERN INTERNATIONAL ENDS ITS AGREEMENT
WITH MOTEL FEDERATION OF NEW ZEALAND
PHOENIX (February 21, 2007) Best Western International, Inc. and Motel Federation of New Zealand a.k.a. Best Western New Zealand have mutually agreed to end their affiliation.
“Our decision to separate from Best Western was mutual,” said James Shearer CEO Best Western New Zealand. “Moving forward, we are looking at several scenarios to best serve our hotel owners and guests,” added Shearer.
“After several amicable discussions with our New Zealand Affiliate, it became apparent that our branding and development initiatives were not strategically aligned,” said Suzi MacDonald-Yoder, vice president, International Operations, Best Western International. “We wish the New Zealand hotel owners all the best in their future endeavors, and look forward to continuing to build our brand relationships with our other Best Western hotel members along the Pacific Rim.”
Best Western currently has 213 hotels in Australia and another 40 hotels throughout Southeast Asia. An additional 20 hotels are under development in the region.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide.
*Numbers are approximate and can fluctuate
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The Best Western Coachman's Rest has a local flavour
With a new team in the kitchen, the emphasis for Cafe Lamplighter at the Best Western Coachman's Rest Motor Inn in Eden NSW is on offering guests a real taste of Eden.
With two local chefs in the kitchen, the new menu has been designed to showcase the local produce, especially the fantastic fresh seafood on offer.
"These days running a motel is about a lot more than just offering weary travellers a place to rest their heads. It is about offering guests the chance to really experience their destination," says property owner Deanne Bibby. "Our new menu for Café Lamplighter ensures visitors experience the amazing fresh produce Eden has to offer. Not only do we offer them a good night's sleep and the chance to experience our great region, they can enjoy the taste of Eden as well."
Philip Archibald has recently been promoted to Head Chef after two years with the Best Western Coachman's Rest. He is a local boy who, after completing his training at Bega TAFE, gained experience Eden's Bianca's Restaurant in the Australasia Hotel. Kayleen Cox, another local chef who previously worked at Pambula Hotel/Motel, was recently appointed to Philip's team.
"Both Philip and Kayleen are well acquainted with the local food scene and have created a new menu that features the fresh seafood coming in daily from the Eden fishing fleet including local Pambula Lake rock oysters, fish, mussels and crayfish, while also offering Sapphire Coast grain fed beef and local fruits and vegetables," commented Deanne.
Café Lamplighter is situated at the Best Western Coachman's Rest Motor Inn in Eden NSW and has seating for up to 100 guests. Catering is available for families or couples on self drive holidays and corporate travelers are invited to join the special Reps table if they don't wish to dine alone.
Set on two acres, so guests wake to the sound of the native birds, the 3.5 star Best Western Coachman's Rest Motor Inn features ground floor units including deluxe spa suites, a salt water pool and heated spa, a BBQ area and friendly staff that can advise guests about the local attractions nearby. Eden is the gateway to the Sapphire Coast, offering unspoiled beauty surrounded by national parks and is situated on the shores of Twofold Bay - one of the deepest natural harbours of the world. This old whaling town has so much to offer.
Best Western Australia offers over 220 hotels, motels, resorts & apartments throughout Australia and is an affiliate of Best Western International, the World's Largest Hotel Chain with more than 4,100 properties in 80 countries and territories.
Media contact:
Tanya Wilkins, Communications Manager, Best Western Australia
Ph: +61 2 8913 3346 Fax: +61 2 9955 9555 Email: twilkins@bestwesternaustralia.com.au
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New Management Give New Life to Zulu's Restaurant, Coffs Harbour
Chandra and Saras Singh, along with their extended family have recently taken over the management of the Best Western Zebra Motel, including the award-winning Zulu's Restaurant.
"This was just the challenge we were looking for after many years of living in Sydney," said Chandra, who spent the past 30 years in banking and insurance. "In the last six months we have spiced up the menu and have started looking at additional functions for the restaurant."
Zulu's Restaurant is fully licensed and is open to motel guests and the public, six days a week for dinner and every day for breakfast. The menu has been designed to please a wide variety of tastes, including favourites like garlic and herb bread, oysters, a choice of salads and a good mix of chicken, pork, fish or beef main courses. Children are welcome and there's a $10 per person, three-course, kids menu.
Desserts include mouth watering options like a Macadamia Praline ice cream, a chocolate stack with a mixed berry compote, an apple and strawberry balsamic crumble with vanilla ice cream and Affogatos - vanilla ice cream served with brewed coffee and your choice of liqueurs.
Current blackboard specials include soup and the ever-popular lamb shanks with mashed potatoes and vegetables and there is a great selection of wine and beer on hand.
The Restaurant is now also being utilized for conferences, hosted at the Best Western Zebra Motel, ensuring delegates are provided with tasty morning and afternoon teas as well as lunch. Small functions (up to 60 people) are also catered for, making this an ideal venue for a business meeting, birthday celebration or even a small wedding reception.
Zulu's Licensed Restaurant and Bar is located in the Best Western Zebra Motel at 27 Grafton Street, Coffs Harbour, phone 6652 1588 for reservations or further information.
Best Western Australia offers over 220 hotels, motels, resorts & apartments throughout Australia and is an affiliate of Best Western International, the World's Largest Hotel Chain with more than 4,100 properties in 80 countries and territories.
Media contact:
Tanya Wilkins
Communications Manager
Best Western Australia
Ph: +61 2 8913 3346 Fax: +61 2 9955 9555
twilkins@bestwesternaustralia.com.au
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The Best Awards for Excellence - The Best of Best Western Australia
Best Western Australia recognized 14 winners of its annual Best Awards for Excellence at a Gala Dinner last night as part of their National Convention. These awards recognize Best Western hoteliers throughout Australia for excellence in quality and service. The awards were open to all Best Western Australia hotels, motels, resorts and apartments across Australia. The winners were:
Best 4 ½ Star Property
Best Western Madison Motor Inn, Newcastle NSW
Best 4 Star Property
Best Western Crystal Inn, Bendigo VIC
Best 3 ½ Star Property
Best Western Beechworth Motor Inn, Beechworth VIC
Most Improvements & Upgrades within a Best Western Australia Property
Best Western Hospitality Inn, Geraldton WA
Most Positive Customer Comments
Best Western Golden Grain Motor Inn, Horsham VIC
Most Improved Quality Assurance* Score
Best Western Kalbarri Palm Resort, Kalbarri WA
Highest Quality Assurance Score
Best Western Ballarat Suites, Ballarat VIC
Most FlyBuys Points (per room) Issued
Best Western Country Pathfinder Motor Inn, Dalby QLD
Most Gold Crown Club International** Points (per room) Issued
Best Western Early Australian Motor Inn, Mildura VIC
Most International Hotel Passes (per room) Issued
Best Western Great Ocean Road Motor Inn, Port Campbell VIC
Most Central Reservations Office Bookings (per room)
Best Western Great Ocean Road Motor Inn, Port Campbell VIC
Best Application of the Advertising Toolkit by a Co-operative
Best Western Hospitality Inns in Western Australia
Best Application of the Advertising Toolkit by a Property
Best Western Travellers Motor Village, Newcastle NSW
President’s Award
Paul Hodda, Best Western Country Pathfinder Motor Inn, Dalby QLD
The Best Western Australia National Convention, held on the Sunshine Coast, Queensland, from 20 to 22 August 2006, was attended by over 200 delegates. The emphasis of the event was on training and providing key business information to Best Western hotel owners/operators. Highlights included:
- A tourism update from Tourism Australia's Lynne Hocking
- AAAT's Lorraine Duffy discussed accommodation sector sustainability
- Keynote speaker Terry Hawkins presented the dynamic "The Path to Success or Failure – Pitman V Stickman"
- Saatchi & Saatchi presented their theory on branding called 'Lovemarks'
- Loyalty Pacific presented workshops on loyalty marketing
- "Understanding Inbound Business" was presented by Gary O'Riordan, Australia Tourism Export Council
- "International Tourism – Online Distribution" was a session run by Irene Williams, Travelport
- "How to access the lucrative group seniors market" was a workshop presented by Heather Pascoe-Smith, Expanding Horizons Pty Ltd
- John Lewis, CTM talked about "Corporate Travel Management –Building Business for Best Western Australia"
- "Industrial Relations Update – Work Group Changes" was discussed by Rae Philips, Inspire Success
- And Best Western Australia staff ran workshops of "Sales & Marketing – Steps for Success" and "Benchmarking for Profits"
Best Western announced several new initiatives at the event, including the new internet strategy, marketing co-ops and revenue management programs as well as new training programs for new and existing Best Western members.
Best Western is comprised of more than 4,100 hotels, motels, resorts and apartments spread throughout 80 countries and territories. In Australia, Best Western proudly offers an extensive range of over 220, 3½ – 5 star motels, hotels, apartments and resorts.
* Best Western offers global standards of excellence. All of our properties undergo a stringent 200 point assessment as part of our quality assurance program and are required to offer BestRequests™ - standard features such as telephone outlet (dataport), hair dryer, iron & board, tea / coffee making facilities, soap / soap dispenser and shampoo in all guest rooms, non-smoking rooms available, photocopying facilities on site, bottled water available and complimentary toiletries available on-site upon request.
**Gold Crown Club International is a Best Western global frequent guest program designed to reward business and leisure travelers for their loyalty with points at more than 4,100 Best Western properties in 80 countries and territories.
Media contact:
Tanya Wilkins
Communications Manager
Best Western Australia
Ph: +61 2 8913 3346
Fax: +61 2 9955 9555
Email: twilkins@bestwesternaustralia.com.au
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BEST WESTERN FEATURES CELEBRITY TRAVEL EXPERT EMILY KAUFMAN ON WEB SITE
"The Travel Mom" Brings Her Insight and Enthusiasm to bestwestern.com in Hotel Chain Exclusive
Best Western International announced today that it has entered into a strategic partnership with nationally recognized travel expert Emily Kaufman, known as "The Travel Mom."
An exclusive within the hotel chain category, Kaufman will produce a monthly advice column on the trip planner section of www.bestwestern.com, targeting the female audience – the primary decision–makers when it comes to travel. Each installment will provide helpful hints and suggestions that focus on family/leisure trips. Her first piece, a look at weekend getaways for adults, is now available on the Best Western Web site.
In addition, Kaufman will also serve as a Best Western spokesperson throughout the year, discussing the latest travel trends and issues with industry media.
"We are extremely excited to welcome The Travel Mom to Best Western," said Dorothy Dowling, senior vice president of marketing for the lodging company. "Her personal experiences and unique perceptions on today's ever-changing travel environment will be invaluable assets to our worldwide guests. In our continuing commitment to provide quality customer care, we believe travelers of all ages will find her to be an important and dependable resource when planning their next trip."
Added Kaufman: "I am proud to be joining forces with Best Western to offer travel advice to families. Best Western is committed to providing outstanding hotel experiences to its customers and I am so excited to be working with such a successful organization. Together we can help other travel moms have meaningful trips with their families, partners and companies."
As The Travel Mom, Kaufman has been addressing the questions and concerns of vacationers for more than a decade. Whether it's a weekend getaway for parents, or tips on how to survive a theme park, she covers a wide range of topics geared to women and the many roles they play as the primary travel planner – wife, sister, friend, businessperson and mom. A regular guest on national television programs including ABC's Good Morning America and The View, Kaufman participates in more than 100 radio interviews across the country each year. In addition, she frequently serves as a travel expert for such popular magazines as Redbook and Woman's Day. Her first book, The Travel Mom's Ultimate Book of Family Travel: Planning, Surviving and Enjoying Your Vacation Together, was published by Broadway Books earlier this year.
About Best Western International
Best Western International is celebrating its 60th Anniversary as a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. Growing from a string of roadside motels starting in 1946 Long Beach, Calif., to THE WORLD'S LARGEST HOTEL CHAIN® with more than 4,200 hotels in 80 countries, Best Western is one of the industry's most endearing iconic brands. For more information, please visit www.bestwestern.com.
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BEST WESTERN HOLDS ELECTION AND NAMES CHARLES HELM CHAIRMAN OF THE BOARD
The Board of Directors of Best Western International, Inc., has named Charles Helm its chairman, effective November 6. Other Board announcements include Roman Jaworowicz as vice chairman and David Francis as secretary/treasurer.
Helm, who served as secretary/treasurer when he joined the Best Western Board in 2005, was most recently vice chairman. He replaces Raymond Johnston who, having served his one-year term as chairman, remains a Board director. Helm co-owns and operates the Best Western Crown Colony Inn & Suites in Lufkin, Texas. He has been a member of Best Western since 1982, serving as a Board-appointed Governor for 16 years while active on numerous advisory committees, including the company's Executive Marketing Advisory Committee, the Membership Development Committee and the Supply Committee. He currently chairs the Audit Committee. Well respected in the business and civic communities of northeast Texas, Helm is a former member of the Texas Hotel Motel Association's Board of Directors. He also served as president of the Hopkins County Economic Development Corporation. Helm is a Certified Hotel Administrator (CHA) and represents Best Western members in Texas, Oklahoma, Arkansas, Mississippi and Louisiana.
Jaworowicz is a veteran hotelier and president of the Highland Inn Corporation, which owns and operates the Best Western Highland Inn and Conference Centre in Midland, Ontario. Active in Canadian tourism and commerce, he is a member of the Midland Rotary Club and a founding member of the Midland Penetanguishene Tourism Consortium. Involved in nearly all facets of marketing, Jaworowicz most recently was president of the Best Western Marketing Co-op and a member of the CEO Roundtable. He is a CHA and a two-time Best Western INNfluence Award recipient for both worldwide communications and community affairs. Jaworowicz represents Best Western members in Ontario, Minnesota, Wisconsin, Iowa, Illinois, Indiana, Kentucky and Michigan.
Francis has served on the Board since 2005 and has been a Best Western member since 1991. He co-owns and operates the Best Western of Lynchburg in Lynchburg, Va. With more than 25 years of experience, Francis is a CHA who has held various leadership roles within Best Western, including past chair of the Marketing Advisory Committee and the Mid-Atlantic Co-op, in addition to his current position as chairman of the Communications Committee. Francis represents Best Western members in Ohio, West Virginia, Virginia, Pennsylvania, Washington, DC, Maryland, Delaware, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont, Maine, New Brunswick, Nova Scotia, Quebec, Newfoundland and Prince Edward Island.
Best Western International is celebrating its 60th Anniversary as a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. Growing from a string of roadside motels starting in 1946 Long Beach, Calif., to THE WORLD'S LARGEST HOTEL CHAIN® with more than 4,200 hotels in 80 countries, Best Western is one of the industry's most endearing iconic brands.
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SPRING BREAK IS ABLOOM WITH FAMILY TRAVEL
CHOICES, SAYS “THE TRAVEL MOM”
PHOENIX (February 27, 2007) – Whether it’s a vacation at the beach or one last dash down the ski slopes , family travel expert and BestWestern.com columnist Emily Kaufman, better known as “The Travel Mom,” says families should begin planning their Spring Break escapes before winter melts away.
Vacationers will have greater choices and flexibility, both from a destination and financial perspective, by acting now, says the travel authority.
“Before the weather begins to warm, opportunities for family travel start to blossom,” says Kaufman. “Kick-starting your Spring Break plans right away improves your chances of booking a great trip and getting the most value for your money.”
To help create a memorable Spring Break vacation, The Travel Mom suggests the following:
•Gather as a family to discuss potential Spring Break destinations and activities, creating excitement and involving every member in the decision-making process
•Avoid destinations made popular by college students, and head to quieter locations that cater to families
•Search for hotels that offer package deals, which often include tickets or admission to local attractions, as this helps families maximize their budgets
In her monthly travel column posted on the “Trip Planner” section of Best Western International’s Web site (www.bestwestern.com), Kaufman includes a sampling of her personal Spring Break family travel favorites, including:
Orlando, Florida:
The classic all-American family vacation spot is bursting with theme parks, activities and restaurants that are ideal for families. Walt Disney World is celebrating the “Year of a Million Dreams,” as well as the debut of a spectacular, Broadway-style musical, ”Finding Nemo.”
Where to stay:
Best Western Lake Buena Vista Resort Hotel
2000 Hotel Plaza Boulevard
Lake Buena Vista, Florida 32830
Toll-Free Reservations: 1 (800) WESTERN
Maui, Hawaii:
Families can’t help but flock to the tropical beaches, outdoor fun, fine dinning and culture of Maui. Goofy Foot Surf School, the Lahaina Luau and the Maui Ocean Center are just a few attractions that capture the unique traditions and features of the island.
Where to stay:
Best Western Pioneer Inn
658 Wharf Street
Lahaina, Hawaii 96761
Toll-Free Reservations: 1 (800) WESTERN
San Diego, California:
If the family enjoys animals and wildlife adventures, then San Diego is your Spring Break destination. The San Diego Zoo is home to some of the most popular exhibits in the world, featuring the Wild Animal Park and Balloon Safari Tour. Another family favorite in San Diego is SeaWorld, which is celebrating the season with a “Spring Into Night” vacation package and a new show, “Shamu Rocks.”
Where to stay:
Best Western Hacienda Suites-Old Town
4041 Harney Street
San Diego, California 92110
Toll-Free Reservations: 1 (800) WESTERN
Lake Tahoe, California:
Spring Break is not always synonymous with warm weather – there is still time for the entire family, including preschoolers, to hit the slopes and enjoy one last ski and snowboard vacation.
Where to stay:
Best Western Truckee Tahoe Inn
11331 Brockway Road
Truckee, California 96161
Toll-Free Reservations: 1 (800) WESTERN
Burlington, Iowa:
Perhaps considered an unusual choice for a family Spring Break getaway, this small town has more for your kids to do than most other vacation destinations. Located just outside of Des Moines, Burlington is home to Pzazz Fun City – a complete hotel/entertainment complex that includes a 70,000 square-foot indoor/outdoor water park, an indoor speedway and laser tag arena, among other features.
Where to stay:
Best Western Pzazz Fun City
3001 Winegard Drive
Burlington, Iowa 52601
Toll-Free Reservations: 1 (800) WESTERN
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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Where will you wake up next?
BWA launches major viral campaign to drive online bookings
This week Best Western Australia launched an email marketing campaign which is expected to reach more than 100,000 consumers who have expressed an interest in travel.
The major prize of the "Where will you wake up next?" campaign* is two million Best Western Gold Crown Club International points (Best Western's global loyalty program) which can be redeemed for up to 200 room nights at Best Western properties or other prizes such as up to $16,000 worth of various shopping vouchers, over 345 books of movie tickets, gas BBQs, Ipod Nanos or even a jet fighter or racing car experiences for those with an adventurous spirit.
Aimed at driving more bookings through bestwestern.com.au, a special promotional rate is also being offered for consumers who book between now and October 30, 2006.
The new online marketing strategy kicked off with the unveiling of a new website in July, which was more user friendly. The new website was re-launched following a major useability study conducted by Best Western in the U.S., which was then adapted to suit the Australian market. Consumers now not only benefit from booking with 50 percent less clicks, they are also able to better see the property before they make a booking via new image galleries and updated guided tours.
General Manager Sales and Marketing, Kimi Anderson said "The aim of our online strategy is to address key internet trends and increase bookings through our electronic distribution channels, which remain our fastest growing source of business."
Internet bookings for Best Western properties have increased by over 40 percent compared to growth rates of five percent for other distribution channels such as voice bookings.
Best Western already offers a Low Rate Guarantee on their website and property information can be converted into eight different languages.
"We are aiming to increase visitors to the Best Western Australia website by 15 percent and increase the subscriptions to our e-newsletter database by 300 percent," commented Anderson. "Another key component of our strategy is search engine marketing and optimization. With 83 percent of users going straight to a search engine and 93 percent never looking past the first page of results, this will remain a key focus in the future."
To assist with the implementation of this strategy, Best Western Australia appointed Clear Blue Day as their online agency.
An online booking engine for packages was recently implemented and is still being updated while, looking ahead, Best Western plans another major online promotion early next year.
To view the campaign click here: http://streaming.premiereglobal.com.au/dcsdata/985865/lb_Viral/promotion_layout/intro-notreg.htm
or visit www.bestwestern.com.au and click on "Where will you wake up next?"
Best Western Australia offers over 220 hotels, motels, resorts & apartments throughout Australia and is an affiliate of Best Western International, the World's Largest Hotel Chain with 4,200 properties in more than 80 countries.
* Entries are awarded when recipient subscribes and refers a friend. Bonus entries are awarded when a referred friend subscribes or when they make a booking.
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BEST WESTERN EXPANSION IN CHINA ON FAST TRACK
William Dong, President and CEO of Best Western China Company Ltd., Driving Global Brand's Expansion
Best Western International, Inc. today announced its accelerated growth plan for China under the leadership of William Dong, president and CEO of Best Western China Company Ltd. The company currently has 17 hotels in China with 12 formal agreements for new development in place, making Best Western the fastest-growing hotel company in the nation.
"Best Western's worldwide distribution and internationally recognized brand are the primary reasons developers are attracted to this successful global brand," says William Dong. "The flexibility of Best Western's business model is attractive to developers and is the catalyst for the brand's rapid expansion in China and throughout Asia. We offer superior distribution, sales & marketing, operations support and reservations service. We also allow owners the flexibility to run their hotels they way they prefer and we don't require them to report revenues or show us financial statements. All of these advantages open the door for rapid expansion."
"China is the fourth-largest business travel market in the world and the opportunities for Best Western's expansion are tremendous," said David Kong, president and CEO of U.S.-based Best Western International. "The key to our development strategy is to engage people from the region who have the business relationships and market familiarity. William Dong has impeccable credentials as China's former foreign affairs officer and brings a wealth of experience in hotel development making him an excellent choice to oversee Best Western's expansion here."
Best Western's focus for growth includes: Shanghai, Beijing, Guangzhou, Xian, Nanjing, Kunming, the Pearl and Yangzi River Deltas and Baohai Bay. The company expects to have 60 hotels offering 10,000 rooms by 2009. All hotels will be top-rated properties at the four- and five-star level serving the needs of both business and leisure travelers.
About Best Western International
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN® with more than 4,200 hotels in 80 countries. The hotel company is celebrating its 60th Anniversary as a membership association of independently owned and operated hotels that provides worldwide marketing, reservations and operational support to its members. For more information, please visit www.bestwestern.com.
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INDUSTRY EXECUTIVES DEBATE RISING COSTS
OF BUSINESS TRAVEL AT SUMMIT
Best Western International, Southwest Airlines and the National Business Travel Association Offer Tips and Solutions to Manage Business Travel Costs
NEW YORK (February 23, 2007) Business travel costs are expected to reach new highs in 2007, as The American Express Business Travel Forecast indicates a three to six percent increase in U.S. economy airfares, and Smith Travel Research estimates the average hotel room rate will surge to $103 in 2007 up more than 11 percent since 2005. To address the issues impacting business travel costs, industry leaders from Southwest Airlines, Best Western International and the National Business Travel Association (NBTA) gathered in New York City earlier this week to discuss how businesses and business travelers can more efficiently cope with rising costs.
UNDERSTANDING AND MAKING VALUE WORK
Dorothy Dowling, senior vice president of marketing and sales for Best Western, emphasized the importance of utilizing hotels that save business travelers money by offering complimentary amenities essential to their stay. Since many road warriors use their hotel rooms as satellite offices, staying at locations that don’t tack on extra fees for must-have amenities such as high-speed Internet access will save hundreds of dollars over the course of a year.
“Business travelers eager to trim costs are increasingly seeking accommodations that provide the most essential business-friendly amenities that won’t break the bank,” said Dowling. “Every Best Western offers free high-speed Internet access, free incoming faxes, free package delivery, free local calls (up to 30 minutes) and free long-distance access. Every Best Western hotel also offers either continental or full hot breakfast, with the majority of our properties offering this convenience at no additional cost.”
MANAGE COSTS WITH ONLINE CORPORATE BOOKING TOOLS
Businesses and business travelers alike track travel costs to identify ways to reduce or eliminate unnecessary expenses. Southwest Airlines marketing manager, Loretta Hohmann, said the company’s SWABIZ program, for example, offers a wide range of tools that give road warriors a way to efficiently plan, book and purchase their business travel needs.
“SWABIZ, which helps road warriors adhere to their company’s travel policies, has redefined how business travel is booked,” said Hohmann. “In addition, SWABIZ provides travel planners and managers a means to track and manage every dollar being spent on business travel, all at no cost.”
Best Western is set to launch a new portal Web site during the second quarter of 2007 that is expected to attract, qualify and retain business travelers who book 10 to 12 nights per year.
BENEFITS OF MANAGED TRAVEL
According to the NBTA’s 2007 Business Travel Forecast, nearly 68 percent of survey respondents expect their companies’ travelers to take more trips in 2007 compared to 2006. As a result, companies need to be smart about managing their travel spending habits, according to Bill Connors, NBTA executive director and chief operating officer.
“Think of managing travel expenditures the way you manage the purchase of office furniture,” Connors said. “Just as it doesn’t make good business sense for employees to choose their own desk or chair from an unmanaged list of vendors, it also isn’t smart for a company to operate without policies and parameters that need to be followed when traveling.”
For companies that already have travel management programs in place, costs can be reduced in a number of ways, according to Connors, including:
•strengthening compliance with corporate travel policies
•increasing the use of preferred online tools for booking travel
•reducing the number of preferred suppliers, thus leveraging increased volume to secure better prices
•booking fewer luxury hotels in favor of midscale properties
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
ABOUT NBTA
The National Business Travel Association is the source for critical information on the business travel industry. For more than 35 years, NBTA has dedicated itself to the professional development of its members through advocacy, education and training, and networking opportunities. NBTA represents over 2,700 corporate and government travel managers and travel service providers, who collectively manage and direct more than $170 billion of expenditures within the business travel industry. For more on NBTA, visit www.nbta.org.
ABOUT SOUTHWEST AIRLINES
Southwest Airlines, the nation's largest carrier in terms of domestic passengers enplaned, currently serves 63 cities in 32 states. Based in Dallas, Southwest currently operates more than 3,100 flights a day and employs almost 32,000 people nationwide. Southwest Airlines was recognized for its top-notch service and low fares for the third consecutive year by Business Traveler Magazine. The magazine's 2004 "Annual Best in Business Travel Reader Survey" named Southwest as "Best Low Cost Carrier." The survey is conducted by independent research firm, Mediamark Research Inc., and is voted on by the magazine's business travel readers.
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BEST WESTERN RECOGNIZED FOR EXCELLENCE IN PUBLIC RELATIONS AND MARKETING AT ANNUAL HSMAI AWARDS GALA
PHOENIX (March 9, 2007) Best Western International, THE WORLD'S LARGEST HOTEL CHAIN®, was recently recognized by the Hospitality Sales & Marketing Association International (HSMAI) for excellence in public relations and marketing at the 17th Annual Adrian Awards Competition in New York City.
Among the multiple honors Best Western received at the Gala Dinner were several Silver Adrian Awards for the following initiatives:
•1946 Room Rate Promotion – To help celebrate Best Western’s 60th Anniversary, participating properties across the country provided one lucky guest with a commemorative Best Western Card that was placed under a pillow, awarding one night’s accommodations to the winner at the average 1946 room rate of $5.40. The promotion prompted widespread coverage in top-tier publications and online outlets, including the Chicago Tribune, Kansas City Star, Arizona Republic and the Boston Globe.
•“Best Western for a Better World” Hurricane Katrina Relief Efforts - With 250 of its independently owned and operated hotels located in the Gulf Coast region affected by Hurricane Katrina, Best Western was tasked with developing a communications plan that reached victims—Best Western hoteliers, staff, guests and the overall Gulf Coast community—with information about its support programs. At the same time, the company was focused on generating greater awareness of its “Best Western for a Better World” community service arm, which was implementing a number of fundraising activities to benefit American Red Cross efforts in the area. One such activity was a first-ever Best Western eBay auction featuring a wide variety of travel packages, event offerings and merchandise, as well as a one-of-a-kind pizza delivery by two-time Daytona 500 winner Michael Waltrip.
•Best Western Museum, Yuma, Arizona – The PR team worked with CNBC-TV reporter Mike Hegedus, who profiles historic companies with a captivating story to tell, such as Best Western. The resulting segment showcased the Best Western Coronado Motor Hotel in Yuma, one of the organization’s charter properties, that houses an unusual museum dedicated to Best Western memorabilia over the past 60 years. The piece ran multiple times on the CNBC network, along with several NBC affiliates across the country. According to the reporter, this story was one of the station’s most popular segments of the year.
Best Western also received three Bronze Adrian Awards recognizing 60th Anniversary stories that ran in top-tier travel industry trade publications.
This year’s Adrian Awards competition attracted more than 1,200 entries from 36 countries and destinations around the world, with submissions judged by teams of experts from all sectors of the industry. Now in its 50th year, the awards ceremony was part of the 2006 HSMAI Adrian Awards Competition, the largest and most prestigious travel event of its kind in the world.
ABOUT HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL (HSMAI)
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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COPENHAGEN, DENMARK, March 28, 2007- Effective March 1, Peter Laigaard Jensen has been named Country Manager in the Denmark regional office of Best Western International in Copenhagen.
In the newly created position, Jensen will oversee the continued development of the Brand in Denmark as well as responsibility for all Operational and Sales & Marketing activities.
Active in the hospitality industry for more than 20 years, Peter Jensen previously held the position of general manager of the Scheelsminde Hotel in Aalborg, Denmark. Additionally, he has held previous positions in Denmark, China, Finland and Greenland.
"We are very pleased to have Peter as part of our team, said Suzi Yoder, vice president, International Operations. "His strong leadership skills and dedication to the hospitality industry will be an asset to Best Western's as we expand our brand presence in Denmark."
Jensen is a Certified Hotel Administrator. He has earned an MBA in International Management from Business Institute Aalborg and a degree in Hotel Management from the hotel school in Aalborg.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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As the Best Western brand quickly stretches its wings in Asia, the WORLD'S LARGEST HOTEL CHAIN© brings in hotel veteran, Jurgen Kreipl, to oversee its operations.
Bangkok (March 28, 2007) Best Western International (BWI) has tapped Jurgen Kreipl as Director of Operations Asia, to oversee the management of all BWI Asian properties. His appointment reflects the swift progress being made in Best Western's aggressive regional expansion efforts.
"Jurgen's most welcome addition to our team comes at a time when Best Western International's Asian development is rapidly gaining momentum,"said Glenn de Souza, Vice President International Operations Asia. "He will play a pivotal role in implementing our recently initiated management services, which support all our hotels' operations, while enabling our properties to fully benefit from the Best Western brand. This program is unique in that no other hotel group in Asia offers similar assistance to its property owners."
Mr. Kreipl's primary focus targets operational matters covering all BWI-managed hotels in Asia, whose general managers will now directly report to him. His responsibilities also include the selection of future general managers and administering Best Western's comprehensive training programs, chief of which is Best Western International's flagship course - a five-day GM training session delving into all areas of hotel operations - as well as quality assurance and tailored-made regional service programs.
Mr. Kreipl, who officially joined BWI on Monday, March 19, 2007, will work closely with
Mr. de Souza on operational matters.
Born in Munich, Germany, where he received degrees in hotel management and design, Mr. Kreipl speaks English, Italian and Thai.
Mr. Kreipl has held senior group operational positions with Hilton, Le Meridien, Accor and a privately owned Thai hotel chain. Prior to joining BWI, he served as the GM during the pre-opening and early stages of Sofitel's Garden Cliff Resort & Spa Pattaya and the 500-room Sofitel Vinpearl Resort in Nha Trang Vietnam, as well as Thailand's 525-room Phuket Orchid Resort, Surin Beach Resort and Kamala Bay Garden Resort Phuket. Mr. Kreipl's background also includes sales and marketing during his stints in Europe, the Middle East, Vietnam and Thailand.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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BEST WESTERN INTERNATIONAL INTRODUCES HOTEL CHAIN FIRST
WITH "KNOCK KNOCK" DESKTOP TOOL
Travelers Can Now Receive Special Offers, Book Rooms, Directly from Personal Computer
PHOENIX (May 10, 2007) Best Western International has brought a new sound to the personal computer with the debut of its innovative desktop application for travelers. The "Knock Knock" tool, a hotel chain first, is now available for download at www.bestwestern.com.
Easily installed on any computer, the feature allows consumers to reserve hotel rooms, retrieve information on Best Western's Gold Crown Club International loyalty program, receive special offers - even check local weather forecasts all from one location.
"Best Western is constantly developing new programs and applications to bring added convenience and value to the time-taxed traveler," said Dorothy Dowling, senior vice president of marketing and sales for the hotel chain. "Recently, we introduced dynamic packaging options and customized navigational tools, along with virtual tours of all 2,400 North American Best Western properties, to our Web site. We have now taken our efforts to the next level, becoming the first hotel chain to bring our product directly to our guests' personal computers."
To celebrate its premiere, Best Western is hosting a special "Knock Knock to Win" game at bestwestern.com through May 25. Visitors are given a virtual Best Western key card to swipe across two of three hotel room doors. Those greeted by an instant winning message will receive a $20 MasterCard® gift card. Each time they play the game, contestants will earn another entry into a Grand Prize drawing - a $5,000 shopping spree, including a $1,000 Best Western Travel Card that can be used for accommodations at any of the 4,200 Best Western hotels worldwide, and a $4,000 MasterCard gift card for spending money. Contestants can also receive additional entries by taking advantage of the tell a friend option on the site.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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BEST WESTERN INTERNATIONAL EXPECTS
TO BE LARGEST HOTEL CHAIN IN ASIA BY 2010
PHOENIX (Sept. 7, 2007) – Best Western International, already the fastest-growing hotel chain in Asia, is quickly becoming the largest hotel chain on the continent. It is on pace to have more than 200 properties by 2010 – expanding from just six hotels in 2001 to 106 today.
“Our numbers are impressive, and that is because of the way we are expanding in Asia: By forming strong local partnerships with developers who understand the history, culture and people of each country and are interested in building high-quality hotels in high-profile areas,” said David Kong, Best Western president and CEO. “Best Western is quickly becoming one of the most respected hotel brands on the continent.”
Best Western’s global sales and marketing, quality assurance and Gold Crown Club International loyalty programs are several reasons the brand is popular with Asian developers and hoteliers. “As the world’s largest hotel chain, we bring scale, reach and a billion-dollar reservation system,” said Kong.
Best Western currently has properties in:
• China. With 32 hotels either open or in the pipeline -- including two slated to be in operation in Beijing before the 2008 Summer Olympics -- Best Western is on pace to open 7 to 10 hotels per year.
• India. The chain recently signed a new master licensing agreement with Cabana Hotels. A $1.2 billion investment is expected to bring 100 hotels and 10,000 rooms to India over the next decade.
• South Korea. Best Western has 11 hotels and is the country’s largest and fastest-growing hotel chain.
• Thailand. With 11 already operating properties, Best Western aims to have up to 30 hotels in the country by 2010. Best Western’s Asia headquarters is located in Bangkok.
• Japan. Twenty-one hotels are under development in the country. When complete, the new properties will add nearly 3,000 hotel rooms to the system.
• Indonesia. Best Western recently established a development office in the country and expects to have 20 hotels within the next three years.
The chain also is operating or developing hotels in Vietnam, Malaysia, Singapore, and the Philippines.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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STRONG 2007 PROPELS BEST WESTERN INTERNATIONAL
TOWARD BRAND ENHANCEMENT IN 2008
PHOENIX (Jan. 30, 2008) - The Best Western brand delivered a record-setting $1.1 billion in reservations revenue to its hotels in 2007, while successfully streamlining its property portfolio. The World's Largest Hotel Chain ended the fiscal year with 4,021 hotels in 80 countries - down from nearly 4,164 in 2006 - including 2,287 in the United States, Canada and the Caribbean, and 1,734 internationally.
The current number of hotels is the result of stepped-up brand quality assurance efforts during 2007.
"Roughly 400,000 guests stay at Best Western hotels every night, and we won't let them down. We must consistently deliver on our brand promise of quality and value," said David Kong, president and CEO. "Enhancing our member portfolio will help us achieve this."
With a focus on primary markets, Best Western's improved development process helped the brand open 94 newly-built or converted properties in key U.S. and Canadian markets last year:
•San Francisco: Best Western Hotel California and Best Western Hotel Tomo
•Miami Beach, Fla.: Best Western Atlantic Beach Resort
•Chicago: Best Western Chicago Hillside
•Charleston, S.C.: Best Western Charleston Downtown Hotel
•Dallas area: Best Western Duncanville Inn & Suites
•Halifax, Nova Scotia: Best Western Chocolate Lake Hotel
•Winnipeg, Manitoba: Best Western Pembina Inn & Suites
Best Western also saw strong growth in Asia. The chain is on pace to have more than 200 hotels on the continent by 2010; most are new-builds at the four- or five-star level. Seven new hotels opened in China, including a four-star 430-room property in Beijing's Olympic Village. A new master licensing agreement in India is expected to bring 100 new hotels to the burgeoning hospitality market over the next decade.
Best Western added an additional 150 properties across the globe, including the Best Western Premier Hotel Majestic Plaza, a 190-room property in the heart of Prague; the Best Western Hotel Berlin-Mitte in Berlin's historic district; the Best Western Bel Air Copenhagen, located near the city's international airport; Best Western Premier La Promenade New Caledonia, an all-suite beachfront resort property in the Pacific Islands; and the Best Western Ecovista Hotel in El Calafate, Argentina, just outside UNESCO-protected Glaciers National Park.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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BEST WESTERN INTERNATIONAL ANNOUNCES NEW DEVELOPMENT PROTOTYPE FOR UPPER MIDSCALE SEGMENT
MONTREAL (Oct. 15, 2007) - Developers looking for a sleek, turnkey upper mid-scale concept to drive premium, value-added pricing now have an answer: Best Western's new Atrea Prototype. The 100-room Prototype, which was announced officially today at Best Western's North American Convention in Montreal, also offers developers the cost synergies and global brand recognition delivered by the World's Largest Hotel Chain®.
"Best Western's business strategy is to allow developers to build products that best fit their markets. The Atrea Prototype is flexible, functional and extremely cost-effective, so it will succeed in a variety of markets," said David Kong, Best Western president and CEO. "We expect the first Best Western using Atrea Prototype plans to be open in the next year."
The Atrea Prototype can be built at a cost of $85,000 - $90,000 per key, while comparable upper mid-scale brands often cost more than $100,000 per key. Further, the Prototype's high-quality furniture, fixtures and equipment package is available at the extremely competitive cost of $5,000 per key (excluding bed and TV), due to the purchasing power of Best Western International.
The Atrea Prototype has several signature features, including
• Multi-function community space that brings back a sense of excitement and community to the lobby – something that is often missing from upper mid-scale hotels. Guests can watch TV, enjoy a drink or light food, hold a business meeting or chat with friends in the warm and free-flowing gathering space.
• Guestrooms designed around a loft concept with a frosted glass half-wall that separates sleeping areas from living areas. Guest bathrooms feature the comforts of home, including stone-topped vanities.
• Colors and building materials that appeal to multiple generations. The neutral color palette mixes textures, patterns and tone-on-tone coloring to create visual interest and a sense of warmth.
• Features for multi-media travelers, including multi-functional bed lighting that creates an additional workspace for laptop users.
• Modular design that allows developers to adapt the building to meet a local market’s needs, whether through a coffee shop, sweet shop, bar, or expanded food operation. The Prototype layout features 100 rooms in five stories on a two-acre site.
"Best Western is known for its diverse hotel offerings," said Kong. "And the Atrea Prototype is a great tool for developers looking for a turnkey upper mid-scale product."
In addition to the Atrea Prototype, Best Western offers several mid-scale prototypes designed for tertiary and secondary markets.
More information is available at www.bestwesterndevelopers.com.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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BEST WESTERN INTERNATIONAL TO CELEBRATE APRIL FOOLS' DAY
WITH "FUNNY" ONLINE PROMOTION FOR RACE FANS
The Official Hotel of NASCAR® Wants to Put a Fan's Face on a NASCAR® racecar
PHOENIX (February 14, 2008) - Best Western International, the Official Hotel of NASCAR®, is asking race fans across North America to plan the ultimate April Fools' gag for a chance at NASCAR immortality.
Now through March 21, race fans are encouraged to log onto www.bestwestern.com/aprilfools to submit a "funny" picture of a friend, family member, co-worker, boss, or neighbor for a chance to have that picture displayed on the Best Western #99 Toyota Camry driven by David Reutimann at the April 11, 2008 Bashas' Supermarkets 200 NASCAR Nationwide Series race in Phoenix, broadcast on ESPN2 at 9:30 p.m. (EST).
Images submitted during the promotion will be showcased in the photo gallery section of www.bestwestern.com/aprilfools and at the conclusion of the promotion a panel of judges will select the "funniest" image awarding it the Grand Prize.
The Grand Prize winner will receive trip for two, including airfare, accommodations, and transportation, to Phoenix for the Bashas' Supermarkets 200 NASCAR Nationwide Series™ race. In addition, the winners will be awarded tickets to the race, as well as an exclusive, behind-the-scenes garage tour courtesy of Michael Waltrip Racing. Winners will also join Michael Waltrip and David Reutimann in a pre-race, track-side, media event as they unveil the winning image on the Best Western #99 Toyota Camry.
"As the first and only Official Hotel of NASCAR® we have a responsibility to help race fans enjoy the NASCAR season whether that be in our hotels or at the race track," said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. "To many fans, NASCAR is a spectator sport but Best Western is giving fans a chance to be a part of the excitement through this special April Fools' online promotion where one lucky fan will have their face on the Best Western #99 Toyota Camry."
For official rules, fans should visit www.bestwestern.com/aprilfools.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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BEST WESTERN INTERNATIONAL OFFERS RACE FANS
THE CHANCE TO EXPERIENCE THE "LAP" OF LUXURY
The Official Hotel of NASCAR® to Honor One Lucky Speed Rewards® Member
with VIP Experience to October Busch Race in Charlotte, N.C.
PHOENIX (May 16, 2007)-Best Western International, the Official Hotel of NASCAR®, will give race fans the opportunity to experience the "lap" of luxury through a special sweepstakes launching later this week.
From May 18-June 18, 2007, members of Best Western's free NASCAR-themed loyalty program, Speed Rewards®, will earn an entry into the contest for each night they stay at any of the 4,200 Best Western hotels worldwide. A random drawing will determine the Grand Prize winner, who will receive a VIP experience for two to the October 12 Busch Series race in Charlotte, N.C. The package includes airfare, Best Western hotel accommodations, car rental and Best Western suite tickets, along with a special behind-the-scenes tour and surprise visit.
NASCAR fans who have not yet joined Speed Rewards may enroll in the program prior to their first stay in order to be eligible for the sweepstakes. Those who sign up during the promotional period will also earn 500 bonus points.
For more information, visit www.bestwesternracing.com.
"As the Official Hotel of NASCAR, Best Western hosts thousands of race fans, not only during the season but throughout the year as they travel for business and leisure," said Dorothy Dowling, senior vice president of marketing and sales for Best Western. "Through this promotion, we extend our sincere thanks to them for making Best Western their preferred home on the road."
Launched in March 2004, Speed Rewards is Best Western's free frequent guest program tailored to the race enthusiast-and the first in the industry designed for a specific lifestyle demographic. As members, individuals can earn valuable points which are redeemable for NASCAR-licensed merchandise such as jackets, caps -- and race-related items including ProScan headsets and Richard Petty Driving Experience gift certificates. Members can also earn free room nights anywhere in the world, as well as dining, entertainment and shopping certificates.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
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BEST WESTERN LEADERS ELECTED OFFICERS
OF AH&LA BOARD OF DIRECTORS
PHOENIX (Nov. 26, 2007) - Members of the American Hotel & Lodging Association Board of Directors elected Best Western International leaders to officer positions at its annual meeting this month.
Joe Martin, owner and operator of the Best Western Mark Motor Hotel in Weatherford, Okla., will serve as vice chairman of the Board of Directors in 2008. Martin also serves in a leadership capacity for Best Western International; he represents western Oklahoma as a governor in District V.
"For years, Joe Martin has been a strong leader of Best Western. Members of AH&LA are fortunate to have him be a voice for them, too," said Charlie Helm, chairman of Best Western International's Board of Directors. "Joe represents the best qualities of Best Western and the entire hospitality industry."
Best Western International President and CEO David Kong was named secretary / treasurer of the AH&LA Board of Directors for 2008. He will serve as the association's chairman in 2010, AH&LA's 100th anniversary year.
"David's broad range of industry experience and proactive business approach will effectively take AH&LA to a higher level of member service in the future," said AH&LA President and CEO Joseph A. McInerney, CHA. "With more than 35 years of hospitality experience, he will be a tremendous asset as we continue to surpass core objectives of AH&LA, as well as the goals of the entire lodging community."
The American Hotel & Lodging Association is the sole national association representing all sectors and stakeholders in the lodging industry, including individual hotel property members, hotel companies, student and faculty members, and industry suppliers.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.
ABOUT AMERICAN HOTEL & LODGING ASSOCIATION
Serving the hospitality industry for nearly a century, AH&LA is the sole national association representing all sectors and stakeholders in the lodging industry, including individual hotel property members, hotel companies, student and faculty members, and industry suppliers. Headquartered in Washington, D.C., AH&LA provides members with national advocacy on Capitol Hill, public relations and image management, education, research and information, and other value-added services to provide bottom line savings and ensure a positive business climate for the lodging industry. Partner state associations provide local representation and additional cost-saving benefits to members.
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COST OF BUSINESS TRAVEL CLIMBS DESPITE ECONOMIC SLOWDOWN; SURVEY RESULTS REVEAL FACTORS DRIVING SPENDING DECISIONS
Industry Leaders from Best Western, JetBlue, National Business Travel Association and Advito/BCD Travel Offer Tips to Stem Financial Strain
NEW YORK (February 7, 2008) - Travel industry executives meeting last week addressed several ways companies and individual business travelers are curtailing expenses in this era of corporate belt-tightening and economic uncertainty.
Mary Ellen George, general manager of Advito, the consulting arm of BCD Travel, said that although high costs associated with business travel will not diminish any time soon, companies can use existing tools to keep their balance sheets in check.
"We're counseling clients to better enforce their company's travel policy to focus on what can be controlled," George said.
Individual business travelers and corporate travel managers both realize financial savings and other vital benefits depending upon where they choose to sleep.
"A large number of travelers are taking advantage of the value-based, all-inclusive pricing model that we and other hotel chains in the midmarket category provide," said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. "Amenities such as free high-speed Internet access - standard in all Best Westerns in North America - help people save on the bottom line. In addition, rich loyalty programs like our Gold Crown Club International help increase compliance with travel policies w | |